welcome to the saatvikei

Welcome to Saatvikei, a brand that emerged in 2019 with a vision of empowering women and promoting sustainable fashion. At Saatvikei, we prioritise the use of pure fabrics that are gentle on the skin, ensuring utmost comfort and satisfaction for our customers. Our clothing line is carefully crafted to cater to the diverse seasons of India, making it suitable for year-round wear.

We are passionate about women's empowerment and firmly believe that clothing plays a significant role in boosting one's confidence and self-expression. With this belief in mind, we have curated a collection that not only caters to daily wear but also offers exquisite ethnic pieces for those special occasions. Our aim is to empower women by providing them with clothing that embodies elegance, strength, and grace.

our mission

At Saatvikei, we aim to redefine ethnic wear by offering stylish, versatile, and breathable garments that empower women with confidence and comfort. We are committed to preserving the authenticity of Indian textiles while making them wearable across all seasons. Our mission is to create ensembles that resonate with modern women—effortlessly elegant, deeply rooted in tradition, and adaptable to their dynamic lifestyles.

our vission

Our vision is to be a brand that celebrates Indian craftsmanship while evolving with contemporary fashion sensibilities. We aspire to make heritage textiles a part of everyday wear, ensuring they remain relevant across generations. Saatvikei envisions a future where every woman feels a deep connection to her roots while embracing style, comfort, and individuality.

what we are doing ?

Saatvikei blends heritage with modernity, crafting lightweight, versatile, and seasonless ethnic wear. Inspired by strong women, our designs celebrate Indian craftsmanship, sustainability, and effortless elegance. We create everyday and occasion wear that embodies comfort, style, and cultural richness.

Meet The Founder

Saatvikei was founded by Aprajita Goel, who envisioned ethnic wear that is elegant, functional, and timeless, blending traditional craftsmanship with modern ease. Her daughter, Ruchika Goel, brings a fresh perspective, honoring this legacy while infusing contemporary elements into the designs. Together, they create versatile, seasonless ensembles inspired by the strength and grace of independent women.